As the famous saying goes “Speak English, kiss French, drive German, and dress Italian.

Italian fashion is internationally celebrated as exotic, sophisticated, and romantic. Italians treasure their appearance and la bella figura (the belief in the importance of making a good impression), and if you would like to blend in while visiting Italy, then it is a good idea to follow some essential fashion etiquette rules.

Swinging sixties and seventies

The Italian fashion industry boomed considerably during the sixties and seventies, when designers such as Prada, Gucci, Armani, and Versace became household names. Italian fashion emerged first on a haute couture level following the Second World War.

Prior to World War Two, the international fashion industry was dominated by the French, particularly Parisian fashion designers. The Italian economy bounced back much faster than that of the Germans and Japanese, and part of this was due to the strength in the Italian textile industries. Already in the mid 1950’s Italy was recognized as a glamorous alternative to French haute couture thanks to Audrey Hepburn in the film ‘A Roman Holiday’.

La bella figura and why it is important for your safety too

Dressing to impress is important to Italians, and respecting customs and traditions while you become immersed in the Italian culture allows you to jump right in to the local scene and stay safe at the same time.

To avoid looking like a tourist and therefore attracting the attention of less desirable locals (thieves, pickpockets etc.) be attentive about carrying belt begs and bulky camera’s around your neck.

For single women travelling alone, remember that dressing like the locals will help you keep a low profile and avoid any less than positive experiences with aggressive local men. When in Rome…

Dressing for the change of seasons

Every year right on June and October, Italians switch their winter clothes for summer, and vice versa. Italians have a serious approach to fashion, and the cambio di stagione (change of seasons) is an essential part of this mindset.

If you happen to visit Italy during this ‘change’ you will notice how remarkably punctual the change occurs.

Stick with classic neutral colors during the colder months — like black, gray, brown and khaki. Italians tend to use these tones as a base to pair with a “pop” of color (red, burgundy etc).

Winter wardrobes are made up of classic timeless pieces, like cashmere pullovers (with a tailored shirt underneath for men) woolen coats, colored trousers (instead of jeans) and feminine skirts and dresses. Choose leather or suede boots or shoes in dark colors and classic gold jewelry to complete the look.

During the spring and summer, the tone palette changes accordingly — and moves towards light pinks, beiges, creams and yellows. Scarves change in tone and texture (to a lighter often floral option) and footwear moves to chic sandals or light suede boots and shoes.

Putting together a look Italian style

A typical outfit might include light tailored blazers or trench coats instead of the heavier winter over-coats.

For women dresses are the perfect outfit for day and night and are especially suited during the hot summer months. Light colored trousers are popular in Italy for men and women, often in a fitted, capri style (think Audrey Hepburn).

Italians like to always perfect their look with accessories. Perfectly painted nails, well coiffured hair, neutral make up and interesting earrings will finish winter or summer looks.

An elegant touch on any Italian woman’s outfit is a chic pair of designer sunglasses.

Hats and scarves along with a well-fitting pair of gloves lend a good dose of elegance to any outfit. Statement jewelry is common — especially gold or precious stone necklaces. Statement jewelry is also a great way to add color or personal style to a more serious outfit.

Especially important to finish your outfit is a beautiful handbag. It common for men to use a leather messenger bag, whilst women should always have a stylish signature bag on their elbow. Italian leather craftsmanship is internationally recognized — and for good reason.

Italian’s love designer brands (especially the local ones). You will notice the importance of fine products made with high quality materials that are timeless.

You can never be too overdressed in Italy

Despite some Italians being casual, the majority of the population is well dressed. So, on your next trip to Italy show off that new dress or designer handbag and you will blend right in!